$92 $92 $92 $92

So we’re now in the middle of Honolulu’s “Click It or Ticket” seatbelt campaign. The fine is (wait for it…) $92. To publicize the campaign, the city has put up these signs that flash the amount of the “no seatbelt” fine all around the freeways. These are the same signs that normally display your speed according to radar. I mostly look at those signs with amusement, because I never drive 55. I’m one of those guys who has owned nothing but 2-seat sports cars almost since the day I could afford to buy a car. Seeing how fast I’m going doesn’t freak me out. Heck, it makes me feel like I’m getting my money’s worth! Well, when I saw the flashing $92, I thought the signs had been reconfigured to display the amount of your (theoretical) speeding ticket. $92 made me jump on the brakes, because dammit, these twin-turbo coupes are expensive enough to own already. Suddenly, here was a consequence I could understand! It took me a couple days, but once I found out what the $92 really meant, I jumped right back on the gas and ignored the signs again. Anyway, my point is this: if the city cares about speeders, maybe they actually should reconfigure the signs to calculate the cost of your speeding ticket. It worked for me, and I never drive slow.

Then again, it’s not like the city wants to lose all that ticket revenue.

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