The big news for the traveling public in Hawaii is Go!, a new interisland air carrier that started flying paying passengers on June 9 with their fleet of 3 CRJ 200 50 passenger mini-jets. Go! is owned and operated by Mesa Airlines which does business on the mainland under a number of monickers for other airlines.
Go! made their announcement with a big splash in March when they unveiled a $39 one-way fare for travel to any island on their schedule. Both Hawaiian and Aloha Airlines quickly matched the $39 fare with Island Air not too far behind into the fray.
Days before Go!’s launch, they again upped the ante in the “fare war” when they introduced a $19 promotional fare, which was quickly matched by Hawaiian Airlines only. A day before Go! started flying paying passengers, and after they had supposedly sold all their $19 seats, Aloha Airlines dropped “da bomb” by giving away 1,000 free ticket vouchers to customers who waited in line at Honolulu, Lihue, Kahului, Kona and Hilo airports on the morning of Go!’s launch.
Needless to say Aloha Airlines won the P-R battle that morning as the local TV newscasts gave live coverage to all of the people standing in line at Honolulu International Airport eclipsing Go!’s debut.
You gotta love capitalism. Hawaii residents haven’t seen this kind of interisland fare pricing in years. Surely it will be tough for all of the interisland airlines to maintain the low fares while trying to pay the bills and stay profitable. Seriously, Go! is probably here to kill off one of their competitors. Time will tell what will happen.
In the meantime the public and myself gets to enjoy the ride!
Links to Hawaii’s interisland airlines:
Graphic above: Go!’s website advertising their current low fare.