Sony Expo Showcases Latest Tech


The annual Sony Hawaii Expo was held this week at the Ala Moana Hotel Hibiscus Ballroom. Highlight of this year’s Sony Expo was the desktop Sony OLED flatscreen TV (shown above). The hallmark of this high tech wonder is its small size and crystal clear high definition picture. The screen itself is thinner than a compact disc jewel case.

Another hyped product at the Sony Hawaii Expo is the new Sony Rolly MP3 player. It is a new portable device that is shaped like a little barrel and moves to the beat of the music. The speakers on this device are positioned at both ends and open up with winglike flaps on each end. The device will not be marketed in the U.S. and is aimed only at consumers in Japan. If it were sold in the U.S. the price would be at around $400.

Face recognition “smile” technology for Sony Cybershot cameras were also a new this year. The new Cybershots can sense when a person smiles and fires only at that time. People were happily smiling for the demo at the Sony Cybershot booth. There were many other Cybershot digital still and video cameras that were also on display for consumers to play with.

I was most interested in the small super zoom, SLR-like cameras that I may want to get in an effort to find a capable SLR-like digital camera without all of the weight and bulk.

Last year’s hot product, the Sony Playstation 3 was almost like a has-been this year. Yes, there were displays of the venerable Playstation 3 for people to use, but the crowds around those stations were not very big. Sony is still marketing the Playstation 2 which is still the most popular game console of all time, despite Nintendo running away with the market lead on their new generation Wii product.

I am still interested in perhaps getting a Sony PSP, mainly for the fact that it can surf the web with its wireless internet feature. Another wifi device that was touted last year, the Sony Mylo, was nowhere to be seen this year. Sony still sells the device.

HDTV are the big products Sony is pushing this year as the Expo was dominated by flatscreen high definition sets all over the place. Going hand in hand with that were several Sony Blu-Ray HDTV DVD players. the pictures on the sets and from the players are incredibly clear.

Don’t know if I am ready to sink money in either of these technologies, especially Blu-Ray since it is locked in a format war with the rival HD-DVD. Beta vs. VHS all over again. I’ll wait for the dust to settle on this one.

Overall the Sony Expo was a great little venue to check the latest technology from one of the most popular electronic companies on the face of the earth.

Sony Rolly
The Sony Rolly MP3 player. Sold only in Japan.

Honolulu Sony Expo
People clamor around the latest Sony digital cameras.

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